01/20/22
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February, 28, 2021: By: Todd Kaufman, VP of Business Development
If we look far down the road, we can see it. There is light at the end of this long, dark tunnel! Vaccines are rolling out. For those of us in cold weather cities, there is more winter behind us than in front of us. And the world is preparing for “a return to normal.” It goes without saying that the world we’ll be returning to will be different from the one that was abruptly cut off from us last March. As we look forward to a reopening, here are some trends that we are excited about in 2021.
Read MoreJanuary 13, 2021 : By: Allison Ames, President and CEO of Beanstalk
2020 was a year we will never forget and a year we all want to forget. It taught us a great deal and changed all our lives for both the near and long term. And while it was a year that brought the world to a standstill, drastically changing consumer behavior and social norms, it also forced us to find new ways to adapt, both professionally and personally.
Read MoreJune 23, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk
Companies that own Aunt Jemima pancake mix, Uncle Ben’s rice, Eskimo Pies ice cream bars, and many others, will be “retiring” brand names and visual identities that are considered offensive to many is just one more reminder of how “entangled” brands and consumers have become.
Read MoreApril 3, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk
With so many failures over the years, what’s the secret that allows one celebrity to succeed and causes so many others to fail? Michael Stone, Beanstalk Chairman & Co-founder, discusses the five factors that are necessary for celebrity success and the reasons why retailers are interested in these celebrity licensing programs.
Read MoreWhen trademark licensors grant a licensee exclusive rights to manufacture and sell licensed products, they often reserve the right to engage in negotiations with one or more potential replacement licensees during a certain period of time before the conclusion of the exclusive license agreement.
Read MoreMay 16, 2017 | By Allison Ames It was bound to happen. And it is, step by step, or should I say brick by brick? The world of online retail is tiptoeing into the physical format to try its hand at brick and mortar.
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