Posts tagged Symbols
The Power of Licensing #14: Farewell Aunt Jemima And Uncle Ben—Brand Symbols Are Falling

June 23, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk

Companies that own Aunt Jemima pancake mix, Uncle Ben’s rice, Eskimo Pies ice cream bars, and many others, will be “retiring” brand names and visual identities that are considered offensive to many is just one more reminder of how “entangled” brands and consumers have become.

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