TGI Fridays and Iceland Launch New Range of Products for Summer

4/26/22

Press ReleasesBeanstalk BeanstalkApril 27, 2022brand extension, Global Licensing Agency, TGI Fridays, Iceland, Press Release

Beanstalk's Match Point

4/11/22

Editorial FeatureBeanstalk BeanstalkApril 13, 2022Beanstalk 30th Anniversary, Tinderbox, gaming, Digital Media Representation, beanstalk, licensing, brand extension, License GLobal

BAILEYS BAKES TASTY DEAL WITH BAHLSEN

New York, October 11, 2019 - Beanstalk, the exclusive brand extension licensing agency for Diageo, has brokered a deal between Baileys and German biscuits and cookies maker Bahlsen.

Press ReleasesBeanstalk BeanstalkOctober 22, 2019Baileys, Bahlsen, Brand Licensing, brand extension, Client Partnership, Beanstalk

The Power of Licensing #1: The Bot Rot

Feb.9, 2018 | This is my first post on BeanTalk, under the heading “The Power of Licensing.” I’ll write about things happening in the licensing industry, the marketing/communications industry, business in general, and our culture that are or will have an impact on licensing.

The Power of LicensingBeanstalk BeanstalkFebruary 12, 2018Michael Stone, Influencers, The Power of Licensing, brand extension, Beanstalk, fake followers, bot rot

Trend Alert – Clicks Now Wanna Be Bricks

May 16, 2017 | By Allison Ames It was bound to happen. And it is, step by step, or should I say brick by brick? The world of online retail is tiptoeing into the physical format to try its hand at brick and mortar.

Thought LeadershipBeanstalk BeanstalkJune 1, 2017digitally native brands, allison ames, beanstalk, brand extension, thought leadership, Warby Parker, Missguided, Stratfield Mall, Indochino, M.Gemi, Birchbox, Fabletics, Untuckit, Bonobos, etailers, retail trends

Perfetti Van Melle Partners with Licensee, Greencore, to Launch Chupa Chups Celebration Cakes

Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading international manufacturer of convenience foods, Greencore, to produce celebration cakes under the iconic international lollipop brand, Chupa Chups across the UK and Ireland.

Press ReleasesBeanstalk BeanstalkMarch 31, 2017Chupa Chups, Beanstalk, brand extension, Chupa Chups Celebration Cake

Prince's Post-Mortem Publicity Rights

Thought LeadershipBeanstalk BeanstalkMay 16, 2016PRINCE, PUBLICITY RIGHTS, licensing, brand extension, beanstalk, Beanstalk Licensing Agent

Blueprint Launches ‘Brand Extension Indicator’ (BXI)

June 2, 2015, New York, NY., - Blueprint – Powered by Beanstalk (Blueprint,) the consulting division of global brand extension agency Beanstalk, today announced the launch of a powerful, online tool designed to help brand owners evaluate prospective brand extensions.

Press ReleasesBeanstalk BeanstalkJune 2, 2015blueprint, beanstalk, Licensing, Brand licensing, brand extension

Internationally Renowned Pop Artist Romero Britto Appoints Beanstalk As Brand Extension Agency

June 1, 2015, New York, NY., – Leading global brand extension agency Beanstalk has signed internationally renowned pop artist Romero Britto for representation.

Press ReleasesBeanstalk BeanstalkJune 1, 2015Britto, Beanstalk, Brand Licensing, brand extension

BLACK+DECKER Partners with Midea to Expand its Home Cleaning Offering with Addition of Corded Vacuums

March 16, 2015, New York, NY., - Leading home products brand, BLACK+DECKER, will introduce a line of indoor corded vacuums to complement its existing cordless cleaning products.

Press ReleasesBeanstalk BeanstalkMarch 16, 2015Black and Decker, Beanstalk Licensing Agency, brand extension

BLACK+DECKER Licensing Program Expands With the Addition of Three New Partners

December 8, 2014, New York, NY., - Leading power tool, outdoor yard care equipment, and home products brand, BLACK+DECKER, announces that three new partners – Chapin, Adhesive Technologies (“AdTech”), and Homestar – will join its licensing program.

Press ReleasesBeanstalk BeanstalkDecember 8, 2014Black and Decker, Beanstalk, brand extension, licensing

Iconic American Brand, got milk?, Expands its Licensing Program

November 12, 2014, New York, NY., - Today, got milk? is pleased to announce the expansion of its licensing program with the U.S. launch of branded packaged snacks manufactured by licensee, Got Snacks?, as well as the addition of two new partners, Melville Candy Company and Diversified Flavor.

Press ReleasesBeanstalk BeanstalkNovember 12, 2014got milk?, Beanstalk Licensing Agent, brand extension, Beanstalk

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