Posts tagged Celebrity Licensing
The power of licensing #11: Can Harry and Meghan Use Licensing To Build A Billion Dollar Brand?

January 23, 2020 | By Michael Stone, Chairman and Co-founder of Beanstalk

Right now, Harry and Meghan are probably the world’s most bankable couple. Speculation is rife that they could become a billion dollar brand. Young, glamorous, aspirational, determined to do things in their own way—the British prince and his American TV star wife are celebrity A-Listers with enormous popular appeal. The question is: can they find a route to financing their new life without demeaning themselves or the Royal family with inappropriate or crass product partnerships?

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Thought Leadership, The Power of LicensingBeanstalk BeanstalkCelebrity Licensing, Harry and Meghan, Sussex Royal, Royal Family, Licensing, Michael Stone, The Power of Licensing, TPOL, Forbes, Thought Leadership
Celebrity Licensing Guide For Retail

April 3, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk

With so many failures over the years, what’s the secret that allows one celebrity to succeed and causes so many others to fail? Michael Stone, Beanstalk Chairman & Co-founder, discusses the five factors that are necessary for celebrity success and the reasons why retailers are interested in these celebrity licensing programs.

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Thought LeadershipBeanstalk BeanstalkMichael Stone, Celebrity Licensing, Drew Barrymore, Marykate and Ashley, Retail, Licensing Programs, thought leadership
A Proust Questionnaire for Personality Brands: Farrah Fawcett

New York, NY, Oct. 11, 2018 | By: Martin Cribbs - Most celebrities aren’t brands.  Legendary icons are. This month we’re focusing on Farrah Fawcett and spoke to Alana Stewart, an actress, model, and the President and CEO for our client, the Farrah Fawcett Foundation.  Ms. Stewart was one of Farrah’s closest friends and answered this month’s questionnaire.

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Thought LeadershipBeanstalk BeanstalkProust Questionnaire, Farrah Fawcett, Farrah Fawcett Foundation, brandchannel, Martin Cribbs, Icon Representation, Celebrity Licensing, Thought Leadership
Forbes: Inside The Met Gala: The Money Behind Fashion's Biggest Night

For those in the fashion world, the first Monday in May is one of the most important nights of the year. May 1 marks the annual Metropolitan Museum of Art Costume Institute Benefit, better known as the Met Gala. The lavish benefit for the Costume Institute celebrates the opening of its spring exhibit and is the curatorial department’s main source of annual funding for exhibitions, publications, acquisitions and capital improvements.

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Thought LeadershipBeanstalk BeanstalkMET Gala, Beanstalk Licensing Agency, beanstalk, Michael Stone, Forbes, Celebrity Licensing, Fashion, Rei Kawabuko, Anna Wintour, Vogue, red carpet, celebrities