“Through licensing, we can channel the global appeal of the Museum and offer consumers new ways of interacting with the collection, reaching current art enthusiasts while also engaging the next generation,” says Nicole Maiorino, who leads The Met licensing program at Beanstalk.
Read MoreWhether driving revenue, product adoption or evolving consumer behaviors, here are 10 trends that have the “it” factor in 2025.
Read MoreEvery year, companies take a deep look at what will make their brand stand out. As a licensing and brand extension professional, I spend a lot of time thinking about what strategies and trends will resonate with consumers and build brand value. This year, there are five key trends that I believe smart marketers should tap into to strengthen their brands.
So, if your 2024 resolution is to amplify your brand, read on to learn about the trends you should be considering.
Read MoreWhether it's in the food, film or fashion space, there's a common trend among brands right now, and it doesn't look to be slowing down any time soon.
Read MoreTo stand out, brands need to do the unexpected. They need to implement marketing activities that not only maintain engagement with current consumers but also introduce their brand to new audiences.
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Read MoreMay, 18, 2021, By: Michael Stone, Chairman and Co-founder Of all the current monikered generations, Gen Z (born between 1995 and 2010) is the most stressed out, according to an abundance of data. Their search for stability and trust in an unstable world, opens a unique window of opportunity for brands to hear their voices, entangle with this cohort and, in the process, perhaps, gain brand loyalty. But that loyalty must be earned, their trust must be won.
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