Posts tagged Food and Beverage
DOLE FOOD COMPANY PARTNERS WITH BEANSTALK TO EXTEND BRAND INTO MEANINGFUL NEW PRODUCT OFFERINGS  

New York, NY , April 7, 2021 – Dole Food Company, the premium, farm-fresh brand that enhances lives with delicious high-quality fruits and vegetables, is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories that further empower consumers to experience healthy living through association with the DOLE brand.

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GINSTERS AND GUINNESS COLLABORATE TO REINVIGORATE SAVOURY SLICES

London, UK , March 16, 2021 - In an exciting collaboration brokered by Beanstalk, the UK’s number one savoury pastry brand, Ginsters, and iconic Irish brewer, GUINNESS, have joined forces to launch a new Ginsters Smoky Steak & GUINNESS slice. The premium recipe has been developed by Cornish born, award-winning head chef, Chris Eden – a long-standing Ginsters chef partner – creating a unique innovation for the savoury slices category.

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Things Are Looking Up: Ten Trends for 2021

February, 28, 2021: By: Todd Kaufman, VP of Business Development

If we look far down the road, we can see it. There is light at the end of this long, dark tunnel! Vaccines are rolling out. For those of us in cold weather cities, there is more winter behind us than in front of us. And the world is preparing for “a return to normal.” It goes without saying that the world we’ll be returning to will be different from the one that was abruptly cut off from us last March. As we look forward to a reopening, here are some trends that we are excited about in 2021.

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Lesson Learned from the Pandemic: Innovate to Survive

January 13, 2021 : By: Allison Ames, President and CEO of Beanstalk

2020 was a year we will never forget and a year we all want to forget. It taught us a great deal and changed all our lives for both the near and long term. And while it was a year that brought the world to a standstill, drastically changing consumer behavior and social norms, it also forced us to find new ways to adapt, both professionally and personally.

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THERE’S MORE FUN TO BE HAD THIS SUMMER! CAPTAIN MORGAN ENTERS THE MEAT CATEGORY WITH PARTNERSHIP WITH 3 LITTLE PIGS LLC

New York, NY, September 4, 2020 – There’s more fun to be had this summer with The Captain! Captain Morgan, a Diageo brand, is launching a line of delectable sausages infused with the flavor of Captain Morgan Original Spiced Rum by partnering with 3 Little Pigs LLC, a subsidiary of Village Gourmet. Beanstalk, Diageo’s global brand extension licensing agency, secured the partnership.

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BAILEYS TO INDULGE CANADIAN GROCERY STORES WITH JESSICA PASTRIES

New York, NY, June 17, 2020 – The proper treat for grown-ups is here! Baileys, the ultimate indulgent treat, and Jessica Pastries, the producer of in-store bakery desserts, have partnered to introduce Baileys desserts to grocery stores across Canada. Beanstalk, Diageo’s brand extension licensing agency, secured the partnership with Jessica Pastries.

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Beanstalk Client TGI Fridays to Launch a Range of Ready-To-Drink Cocktails

London, UK, September 14, 2018 - The first original American bar and grill brand, TGI Fridays™ has partnered with Manchester Drinks, a UK-based manufacturer, to launch a range of TGI Fridays™-branded ready-to-drink cocktails. Beanstalk, TGI Fridays’™ brand extension licensing agency, brokered the agreement. 

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