January 6, 2014, New York, NY., – Beanstalk, a leading brand licensing agency and consultancy, has signed the famous Got Milk? brand for representation. Beanstalk will leverage the brand’s 90% awareness level to extend the trademark to both food and non-food products. The goal of the program is to drive awareness of Got Milk?, increase fluid milk consumption, as well as to ensure that drinking milk is top of mind for consumers in the non-dairy aisles of retail. While the licensing program is targeted at all consumers, the primary focus is families with children.