Posts tagged Brand extension
COMMITTED TO CONTINUED GROWTH, PREMIUM POULTRY BRAND PERDUE® PARTNERS WITH LICENSING AGENCY BEANSTALK TO EXTEND TO NEW PROTEIN-CENTRIC FOOD CATEGORIES

NEW YORK CITY, January 21, 2020 – PERDUE®, the leading brand of fresh and organic chicken products in the U.S., is partnering with licensing agency Beanstalk to extend the brand into complementary food categories. This new partnership is part of the premium protein brand’s commitment to offer evolved, differentiated, high-quality mealtime and snacking protein solutions that fit conveniently into consumers’ lifestyles.

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Kraft Heinz Flavors Up Coffee Aisle with Non-Alcoholic BAILEYS® Ready-to-Drink Cold Brew Coffee in Cans

Chicago, September 23, 2019 - Bringing an indulgent adult treat and authentic flavors to the coffee aisle, Kraft Heinz is partnering with BAILEYS®, the producers of the world's best-selling cream liqueur, to launch non-alcoholic BAILEYS® Ready-to-drink Cold Brew in cans.

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Chaucer Foods UK Ltd Partners with Leading Olive Oil Brand Filippo Berio to Launch a Range of Baked Snacks

London, United Kingdom, March 28, 2017 — Chaucer Foods, a global leader and innovator in croutons and specialist bread products, is pleased to announce a partnership under license with the UK’s number one olive oil brand, Filippo Berio, to develop a range of baked snacks.

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Media Icon, Paris Hilton, Grows Licensing Programme with New Watch Line

 December 9, 2014, London, U.K., -  Globally renowned businesswoman and media icon, Paris Hilton, announced today that she has entered a partnership with billion dollar retail corporation, Apparel Club, for a collection of watches that will be distributed through multi-brand concept stores in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.

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Perfetti Van Melle Appoints Beanstalk to Extend its Chupa Chups Brand in Greater China

March 10, 2014, London, U.K., -  Global confectionery manufacturer, Perfetti Van Melle, announced that it has appointed leading global brand extension agency and consultancy, Beanstalk, as its exclusive licensing agency in Greater China for the iconic lollipop brand, Chupa Chups®.

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Behold the Snooki Fashion and Product Empire — Is She the Next Jessica Simpson?

YAHOO CELEBRITY, FEBRUARY 22, 2014 Michael Stone, the CEO of Beanstalk (a top branding and licensing company), notes that, "Snooki's personal appearances command a reported $20,000. Her product updates, which are sent to her almost 7 million Twitter followers and over 10 million Facebook fans, tend to create frenzy. So is she branching into products like other celebrities? Yes. But is she reliable long-term, or just a rapidly burning flame (the latter being a common characteristic of reality TV stars)? That remains to be seen."

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