October 27, 2014, New York, NY., - Leading global brand extension agency, Beanstalk, has signed popular HGTV talent, Genevieve Gorder, for representation.
Read MoreJanuary 14, 2014, New York, NY., - HGTV HOME™ announced today the launch of its HGTV HOME™ Baby furniture collection—now available for purchase exclusively in 86 buybuy BABY® stores in the United States. The first two offerings in the furniture collection—“Grayson” and “Hayden”—feature fresh, beautiful designs with gender neutral options that will complement any nursery décor.
Read MoreJuly 9, 2013, Knoxville, TN., – HGTV HOME was named Best Corporate Brand Program of the Year by the International Licensing Industry Merchandisers’ Association (LIMA) at the LIMA Awards Ceremony during Licensing Expo 2013 in Las Vegas last month.
Read MoreSeptember 12, 2011, Nesquehoning, PA., - ELK Lighting Inc. today announced that it will team up with HGTV to develop an innovative line of exclusive lighting fixtures driven by style-led research and consumer friendly packaging.
Read MoreSeptember 8, 2011, Bassett, VA., – Bassett Furniture and HGTV will create an HGTV HOME-branded line of custom upholstery and accent furniture available in Bassett Home Furnishings stores in 2012. Also in 2012, separate HGTV HOME furniture collections will be made available to the Top 100 and major independent furniture retailers across North America and select international markets. These exclusive furniture collections will be displayed in new showrooms at the IHFC in High Point beginning in April 2012 and at the World Market Center in Las Vegas in July 2012.
Read MoreJanuary 26, 2011, Knoxville, TN., — HGTV, the country’s leading home and lifestyle television network, will expand its collection of licensed products with the launch of the HGTV HOME™ brand and three new product lines in the paint, flooring and bedding categories. Sherwin-Williams will launch the exclusive HGTV HOME by Sherwin-Williams, a line of interior paint and painting supplies, available in 3,000 stores by June 2011. Beginning this spring, Shaw Industries will launch the exclusive HGTV HOME-Flooring by Shaw in select retail outlets, and the HGTV HOME fashion bedding collection, in partnership with Victoria Classics, will become available at retail nationwide. HGTV HOME products are designed to be both functional and stylish, providing consumers with the right blend of form and innovation. Rooted in great design and aligned with current marketplace trends, the products translate the rich content, educational and inspirational voice, and great style that consumers love about HGTV to home and lifestyle products.
Read MoreMarch 3, 2010, New York, NY., — HGTV, the country’s leading home and lifestyle television network, today announced the launch of HGTV HOME-branded products to be showcased at the New York Home Textiles Market on March 8th -12th. Inspired by HGTV’s expertise in all things home, products include fashion bedding and window treatments by Victoria Classics, utility bedding by Natura World and select bathroom accessories by Ginsey Home Solutions. The Beanstalk Group, HGTV’s licensing agency, is responsible for bringing these partners together. “By providing consumers with smart solutions backed by education and design inspiration, HGTV HOME products will help deepen the loyal relationship HGTV has with its viewers,” said Ron Feinbaum, executive vice president of business development for Scripps Networks. “These strategic partnerships will help drive future growth for the HGTV brand in the home and garden space.”
Read MoreJanuary 20, 2009, Knoxville, TN., and New York, NY., — HGTV, the country’s leading home and lifestyle television network, announced today that it has retained the world’s leading brand licensing consultancy, The Beanstalk Group, to develop its comprehensive line of HGTV solution- and style-based products beginning in 2009. Beanstalk will work to extend the powerful HGTV brand through relevant and compelling consumer products in the Home and Garden categories. The program will serve not only to engage HGTV’s current valuable and diverse base of viewers in new areas, but also will expand the brand’s reach to new audiences. In addition, it will actively explore licensing and merchandising opportunities that leverage HGTV's on-air experts and personalities.
“Beanstalk has the experience to identify and develop key product lines that provide a more personalized HGTV brand experience for home and garden consumers,” said Ron Feinbaum, executive vice president, business development, Scripps Networks. “Our partnership will allow HGTV to deliver the quality products that our passionate and loyal audience has long been interested in purchasing.”
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