CARLSBAD, Calif., April 23, 2020 – GUNNAR Optiks, the preeminent force and #1 in gaming glasses, announced a three-year licensing agreement with ESL, the world’s largest esports company. The two companies have joined forces to bring both esports players and fans alike a new range of ESL branded gaming glasses. GUNNAR and ESL will work hand-in-hand to launch two collaborations later this year, with more to come in 2021 and beyond. Beanstalk, ESL’s global brand extension licensing agency, secured the partnership with Gunnar.
Read MoreVideo gaming IP specialists Tinderbox has just secured the ESL license. Associate vice president, Dan Amos talks to Licensing.biz about the strength of the brand, the strength of the sport and just how far it can go in licensing.
Read MoreTinderbox, the digital division of Beanstalk, has signed on to represent ESL, the world’s largest eSports company, for licensing opportunities in North America and Europe.
Moving forward, Tinderbox will support ESL by developing a consumer products program that leverages the popularity of eSports and that further connects fans to one of the fastest growing spectator sports in the world.
Read MoreBeanstalk and its digital division, Tinderbox, have revealed a number of notable additions to its client roster, including the American Cancer Society, Taco Bell, Activision and more.
First, the American Cancer Society has selected Beanstalk to develop and launch a seal-of-approval licensing program that will further the organization’s efforts to spread the word about preventing cancer.
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