New York, NY, October 29, 2020 – Halloween just got a whole lot sweeter and saltier! Morton Salt has partnered with the leader in the costume category, Fun.com, to create an official costume so consumers can dress up as the iconic Morton Salt Girl, no matter how they choose to celebrate Halloween this year. Beanstalk, Morton Salt’s global brand extension licensing agency, brokered this partnership.
Read MoreNew York City, NY, February 20, 2020 – The Morton Salt Girl, a beloved brand icon, is making her debut as a Funko Pop! vinyl collectible. The new collectible is the result of a licensing partnership between Morton Salt, and Funko, a leading pop culture consumer products company. Beanstalk, Morton Salt’s global brand extension licensing agency, secured the partnership.
Read MoreBeanstalk and its digital division, Tinderbox, have revealed a number of notable additions to its client roster, including the American Cancer Society, Taco Bell, Activision and more.
First, the American Cancer Society has selected Beanstalk to develop and launch a seal-of-approval licensing program that will further the organization’s efforts to spread the word about preventing cancer.
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