New York, NY, April 2, 2020 - Dave Tovey of Tinderbox shines a light on the digital landscape of gaming, consumer goods and retail. Tinderbox, a division of the Beanstalk group, is the dedicated licensing and brand extension arm specialising on video games, digital media brands and Esports. As well as managing consumer product programs for some of the world biggest gaming brands including “Call of Duty”, “Xbox”, “Halo”, “Crash Bandicoot” and the esports league “ESL”, Tinderbox is an industry expert in how gaming and consumer behaviour align.
Read MoreVideo gaming IP specialists Tinderbox has just secured the ESL license. Associate vice president, Dan Amos talks to Licensing.biz about the strength of the brand, the strength of the sport and just how far it can go in licensing.
Read MoreTinderbox, the digital division of Beanstalk, has signed on to represent ESL, the world’s largest eSports company, for licensing opportunities in North America and Europe.
Moving forward, Tinderbox will support ESL by developing a consumer products program that leverages the popularity of eSports and that further connects fans to one of the fastest growing spectator sports in the world.
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