The Met Fifth Avenue and The Met Cloisters attract over five million visitors every year, and enjoy rich digital engagement and a robust social media following. This worldwide audience of engaged fans is catered to by The Met’s dynamic licensing programme, which includes an estimated 75 active licensees in the US, Europe, China and Japan, with plans to expand the programme into Latin America and throughout Asia Pacific. The programme is supported by a network of in-market experts, with the US, EMEA, LATAM and Japan programme managed by Beanstalk; Greater China, Southeast Asia and South Korea under the direction of Pacific Licensing Studio; and Australia and New Zealand managed by WP Brands.
Read the full story about The Met’s success in licensing here: https://issuu.com/maxpublishing/docs/lsb_museums_heritage_2025/52