Beanstalk Partners with FEED to Extend Brand and Fight Childhood Hunger
Agency to develop food and beverage and lifestyle program for the brand dedicated to giving back
In a purposeful start to the new year, leading global brand extension licensing agency Beanstalk has announced that it will represent FEED, an impact-driven lifestyle brand dedicated to ending childhood hunger, as its exclusive licensing agency for the U.S. and Canada. Beanstalk will extend the brand into new categories including food and beverage, kitchen and housewares, and bags and accessories, as well as pursue partnerships with leading retailers.
Created in 2007 by Lauren Bush Lauren, FEED was founded on the belief that food is a universal human right. FEED is dedicated to doing business differently – everything they make and how they operate aims to end childhood hunger and improve our world. The brand has garnered a cult following through its stylish utilitarian tote bags, with each purchase made providing school meals to children.
Through FEED, over 126 million school meals have been donated to children around the globe and in the U.S. to date. School meals are critical in the fight against hunger — by nourishing kids so they can have a fair chance at an education, FEED can help reduce generational poverty. Additionally, as a Certified B Corporation, FEED considers environmental impact in everything it does. FEED products feature timeless designs sustainably constructed with organic, natural and recycled materials.
"I am very excited to engage with Beanstalk to source and secure strong partnerships for FEED going forward. The team is best in class at what they do,” said Lauren Bush Lauren, Founder and CEO of FEED. “Expanding FEED's product offerings will support and grow our mission to help feed children in need around the globe as well as here in the U.S."
“We are thrilled to welcome FEED to Beanstalk,” said Allison Ames, President and CEO of Beanstalk. “We truly believe in what the brand stands for. Lauren and her team have made a true impact in the world helping to end hunger. We are going to continue her mission by further expanding FEED into other areas that will offer consumers new ways to support the cause, while increasing awareness of the fight to end childhood hunger.”
About FEED
FEED is a brand founded on the belief that food is a universal human right. FEED, founded by Lauren Bush Lauren in 2007, was an early mover in the social entrepreneurship space. What started with a single burlap bag has now evolved into a robust line of sustainably-made utilitarian totes. Although FEED has most consistently been a DTC business, we have also engaged in partnerships with large brands and retailers such as Target, Whole Foods, Amazon, The Gap, Ralph Lauren and William Sonoma, to name a few. To date, FEED has been able to raise and donate over 126 million school meals to children around the globe and in the U.S. Learn more about the mission at feedprojects.com.