January 31, 2020 | By Michael Stone, Chairman and Co-founder of Beanstalk-

We can all recall brands that faded away and disappeared from the marketplace – brands we trusted, were emotionally attached to: Oldsmobile, Amoco, Blockbuster, Woolworth’s, among others.

Thought LeadershipBeanstalk BeanstalkFebruary 3, 2020Michael Stone, Total Brand Licensing, Dead Brands, Resurrecting Brands, Thought Leadership, The Power of Licensing

Dead Or Alive? Bringing Brands Back To Life

New York, NY, January 14, 2019 | By: Michael Stone, Chairman and Co-founder, Beanstalk

We can all remember brands we loved (or not) that have disappeared. Frequently they are household name brands to which we became emotionally attached—brands to which we were loyal and for which we still have positive associations, brands we trusted. Under the right circumstances, licensing can resurrect these brands

Thought LeadershipBeanstalk BeanstalkJanuary 31, 2019The Power of Licensing, Michael Stone, Dead Brands

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