Posts tagged Brand Equity
The Power of Licensing #15: Brand Equity - - History Matters

September 16, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk

Brand equity is created over a period of time. The brands that have the strongest staying power have equities that have withstood the test of time. But strong equities, with staying power, don’t emerge overnight. Frequently, the equities of the brand are embedded in the founder’s vision.

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Thought Leadership, The Power of LicensingBeanstalk BeanstalkMichael Stone, Thought Leadership, Brand Equity, Forbes