U.S. Army
The Goal
Support recruitment efforts, build a greater affinity and increase awareness for the United States Army, while strengthening consumer loyalty through high-quality and accessible consumer products.
The results
The U.S. Army licensing program has grown to achieve annual retail sales totaling over $100 million, ranking 77th on License Global’s Top Licensors 2023 list. The program consists of over 190 licensees spanning more than 50 diverse product categories including apparel, accessories, sporting equipment, and gifting, among others, that are available in over 50,000 doors in North America. The U.S. Army licensing program has reached current and new fans through signature collaborations with brands including Vera Bradley, Under Armour and Invicta.
