Stanley Black & Decker
The Goal
To support Stanley Black & Decker’s mission of being “the world’s largest most global, most innovative, fastest growing, most profitable tool manufacturer” through innovative and market leading partnerships for its portfolio of brands including Stanley, Black + Decker, DEWALT, Craftsman, and others.
The results
The Stanley Black & Decker licensing program is one of the most comprehensive and successful in the construction/DIY and home improvement industry, with over 150 licensees worldwide generating over $4 billion in retail sales and ranking 15th on License Global’s Top Licensors 2023 list.