Leading Licensing Agency to Accelerate Monster Jam into Multiple Categories Across Europe and Middle East and In-Video Game Crossovers Globally

Monster Jam, the most action-packed motorsports event on four wheels, has appointed Beanstalk, the global brand extension licensing agency, to grow its consumer products and licensing program. As the licensing agency for Monster Jam in Europe and the Middle East for consumer products, services and experiences, and globally for video game crossovers, Beanstalk will extend the brand's thrilling experience beyond the arena, bringing the excitement of Monster Jam to fans in new ways through innovative partnerships.

Monster Jam features the biggest names in monster trucks including Grave Digger®, Max-D®, El Toro Loco®, ThunderRoarUs®, DIGatron® and Sparkle Smash®. In 2023, Monster Jam held over 300 events with close to 5M fans in attendance globally. Monster Jam has over 8M followers across its social channels, including 1.8B+ Total TikTok views and 35M+ impressions across channels with 568M+ video views. Monster Jam content can be found in over 60 countries on linear TV channels including ESPN, MAVTV and ICARUS SPORTS and digitally on YouTube and Roblox.

Monster Jam boasts an impressive track record at retail as the no.1 licensed toy vehicle brand in the world since 2019 with its long-term partnership with renowned global toy and entertainment company Spin Master. Monster Jam continues to captivate audiences through its beloved video game franchise in partnership with Milestone, with the highly anticipated release of "Monster Jam Showdown" set for launch this year. Leveraging this established success, Beanstalk will capitalize on Monster Jam's momentum, driving expansion into innovative and unexpected product categories.    

Jeff Bialosky, SVP Global Partnerships, Feld Entertainment said, “We are very excited to appoint Beanstalk as our licensing agent to grow our licensing program across Europe and the Middle East.”

The partnership will see Beanstalk focus on expanding Monster Jam's presence, steering the brand into an array of lifestyle categories for fans of all ages, including apparel and accessories, homeware, publishing, and back-to-school. Furthermore, Beanstalk will leverage its expertise in gaming to expand the brand across digital platforms globally, bringing the action and thrill of Monster Jam into leading videogame titles.

"We are thrilled to partner with Monster Jam, a powerhouse brand that embodies excitement, thrill, and entertainment," said Dave Tovey, AVP, Brand Management at Beanstalk. “Monster Jam’s dynamic appeal and its universal themes of action, adrenaline, and unforgettable family fun present exciting opportunities to extend the brand into categories that resonate with fans of all ages. We look forward to bringing this unique brand to life in new ways, and continuing to make Monster Jam as big as it gets!”

About Feld Motor Sports
Feld Motor Sports, Inc. is the worldwide leader in producing and presenting specialized arena and stadium-based motorsports entertainment. Properties include Monster Jam®, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Feld Motor Sports, Inc. is a subsidiary of Feld Entertainment, Inc. Visit monsterjam.com, SupercrossLIVE.com, and feldentertainment.com for more information.

About Monster Jam
Unexpected, unscripted and unforgettable, Monster Jam® features world-class athletes competing for championships on perfectly engineered dirt tracks that push these ever-evolving, state-of-the-art trucks to the limit. Beyond the 350 global live events each year, the Monster Jam brand extends off the track into the home through products, content and merchandise that keeps the fun alive year-round.  For more information, visit MonsterJam.com.