CINNABON TEAMS UP WITH BEANSTALK TO BRING THE ICONIC BRAND TO UK GROCERY SHELVES
Beloved bakery brand and global licensing agency join forces to deliver more access to Cinnabon's craveable products outside of mall locations
LONDON, UK (May 12th, 2025) – Beanstalk, a leading global brand extension licensing agency, has announced its partnership with Cinnabon, the world’s most craveable baked goods brand to expand into new food categories within UK grocery retail. Building on the brand’s successful expansion across grocery, convenience, and other non-bakery channels in the United States, Beanstalk will leverage its international expertise in brand extension and licensing to bring Cinnabon’s iconic brand to retailers across the UK. The new licensing program will focus on delivering a wider range of Cinnabon-inspired products, making it easier than ever for fans to enjoy the brand's legendary taste at home or on-the-go.
Cinnabon’s signature cinnamon rolls and sweet treats have built a loyal global following since 1985, recognized for their warm aroma, rich frosting, and unmistakable taste. The partnership reflects both companies' shared vision to deliver high-quality, craveable products that resonate with today’s consumers while driving incremental growth for retail partners and licensees alike.
"This partnership marks an exciting new chapter for Cinnabon as we look to accelerate our global multi-channel brand growth strategy," said Dave Mikita, President of International and Retail Channels at GoTo Foods. "Beanstalk’s deep knowledge of the UK market and track record of delivering strategic licensing programs makes them an ideal partner to help us bring Cinnabon’s iconic flavours to new retailers and new consumers,” added Scott Slezak, SVP of Retail Channels Business Development at GoTo Foods.
“We are excited to partner with Cinnabon to expand the brand’s presence in new food categories here in the UK,” said Ian Joynson, Managing Director, EMEA & Asia at Beanstalk. “Cinnabon is the by-word for delicious, sweet escapes. Through licensing we look forward to offering irresistible new ways and occasions for consumers to enjoy Cinnabon’s world-famous flavour.”
About GoTo Foods
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of March 30, 2025, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 6,900 restaurants, cafes, ice cream shoppes and bakeries in all 50 states and over 65 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. The iconic GoTo Foods brands benefit from strong enterprise growth engines, including marketing, digital, technology and franchise sales & development to propel growth and brand performance. Please visit www.gotofoods.com and connect with us on LinkedIn to learn more.
GoTo Foods is proud to be Certified™ by Great Place To Work®, the most definitive “employer-of-choice” recognition, and the only recognition based entirely on what employees report about their workplace experience for the second consecutive year.
About Cinnabon
Founded in 1985, Cinnabon is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, a variety of other baked goods and specialty drinks. As of March 30, 2025, there are more than 2,000 Cinnabon locations in across 63 countries and territories, primarily in high-traffic venues such as shopping malls, airports, train stations, travel plazas and entertainment centers. Cinnabon is also a multi-channel licensor focused on driving multi-channel growth across consumer-relevant occasions, whether on the go, in grocery stores, universities, at home or in the office.
Cinnabon Swirl, which launched in April 2025, is a new and innovative concept that unites two beloved brands – Cinnabon and Carvel. Cinnabon Swirl combines the rich, gooey flavors of Cinnabon with the smooth, creamy texture of Carvel's soft serve to deliver an irresistible treat experience. For more information, visit cinnabon.com, or follow us on Facebook, Instagram, TikTok and X.