Beanstalk Named Global Licensing Agency for Bentley
The Luxury British Automotive Brand Partners with Leading Global Brand Licensing Agency to Develop Its Toys, Collectibles, and Interactive Program
LONDON, UK (September 12, 2022) – Bentley Motors, the iconic British manufacturer of luxury cars, has appointed Beanstalk, the brand extension licensing agency, as its exclusive global agency for toys and interactive.
The partnership will see Beanstalk manage and grow Bentley’s global licensing programme across the toys, collectibles, and interactive product categories. The agency will support existing licensees, as well as utilise its extensive network and experience to extend the automotive brand’s product offering into new and exciting partnerships.
Over its 100-year history, Bentley has established itself as the most sought-after luxury car brand in the world, revered globally for extraordinary design, innovative engineering and high-quality craftsmanship.
Driven by its ground-breaking Beyond100 strategy, Bentley is leading the way into a new, sustainable, wholly-ethical role model for the luxury sector. Beanstalk will work with Bentley to ensure that the toys, collectibles, and interactive program reflects the brand’s mission and positioning, while engaging with consumers of all ages, from kids to adults.
“We are truly honoured to be partnering with Bentley to leverage Beanstalk’s rich experience working with the world's leading brands,” said Allison Ames, President and CEO of Beanstalk. “By combining Bentley’s mastery in luxury cars with Beanstalk’s brand extension expertise, we look forward to further developing the brand’s world-class programme of replica vehicles in the physical and digital spaces, allowing consumers of all ages to experience the brand. The partnership with Bentley will also further the brand’s commitment to sustainability, a shared priority for both Beanstalk and Bentley.”
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About Bentley Motors Limited
Bentley Motors is the most sought after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s five model lines, Continental GT, Continental GT Convertible, Flying Spur, Bentayga and Bentaga EWB. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.
About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting, cultural intelligence, legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. Beanstalk is the recipient of the 2022 Licensing International Excellence Award for Best Licensing Agency. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.
About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.