Audi Partners with Beanstalk to Drive Into New Categories
Premium Automotive Brand Partners with Leading Global Brand Licensing Agency
NEW YORK, NY (May 24, 2022) – Audi, the German automotive manufacturer of premium vehicles, has appointed Beanstalk, a global brand licensing extension agency, to extend the Audi brand into new lifestyle, technology and mobility products.
Audi is a leader in the premium automotive industry. Through its precision-engineered vehicles, high build quality and progressive design, all guided by technology, “Vorsprung durch Technik”, the brand has developed a global base of passionate customers.
Beanstalk will work with Audi to extend the brand across a range of lifestyle, technology and mobility categories globally, incorporating the brand’s technical and design excellence, and supporting Audi’s sustainability goals. Audi brand extensions will inspire both new and existing customers to deepen their brand love for the iconic car brand through the creation of meaningful and sophisticated products.
Allison Ames, President and CEO of Beanstalk, said, “We are truly honored to be partnering with Audi. It is a progressive and premium brand with an iconic portfolio of trademarks that are recognized around the world. Audi’s reputation for technical excellence and carefully conceived human-centric design makes it an ideal brand to create innovative and inspiring new brand extensions. The global Beanstalk team is excited to work alongside Audi to provide inventive products that are unmistakably Audi.”
“We are really looking forward to welcoming Beanstalk as our new licensing agency for Audi,” says Marcus Hinderer, Director Audi Collection and Licensing. “Together with Beanstalk we will extend the Audi licensing program based on our unique Audi brand values. Our aim is to transfer the Audi brand identity into sophisticated licensed products and to offer Audi customers and fans an exceptional brand experience beyond our cars.”
About Audi Group
The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segments. The brands Audi, Ducati, Lamborghini and Bentley produce automobiles and motorcycles at 21 locations in 13 countries. Audi and its partners are present in more than 100 markets worldwide.
In 2021, the Audi Group delivered around 1.681 million cars from the Audi brand, 8,405 sports cars from the Lamborghini brand and 59,447 motorcycles from the Ducati brand to customers. In the 2021 fiscal year, AUDI AG achieved a total revenue of €53.1 billion and an operating profit before special items of €5.5 billion. More than 89,000 people all over the world work for the Audi Group, around 58,000 of them in Germany. With its attractive brands, new models, innovative mobility offerings and groundbreaking services, the group is systematically pursuing its path toward becoming a provider of sustainable, individual, premium mobility.
About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting, creative services, legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.
About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.