Godiva Announces New North American Partnerships

NEW YORK, NY, January 4, 2022 - Chocolatier Godiva is expanding its licensing portfolio in the U.S. and Canada with Godiva-inspired products developed with its new licensing partners, Boardwalk Frozen Treats, Jimmy's Gourmet Bakery, Le Vian and Cookies United. 

The four new partners join other brands in Godiva's North America licensing portfolio, including General Mills, The Cheesecake Factory and Jessica Pastries, which launched as part of Godiva's Holiday 2021 collection.

"We are thrilled to offer this first-class selection of Godiva-inspired products that imbue the unmatched quality and essence of our premium brand while reinforcing that Godiva is the perfect choice to make any moment into an amazing one," says Nurtac Ziyal Afridi, chief executive officer, Godiva. "Establishing new partnerships reinforces our strategy of expanding our accessibility and democratizing premium chocolate to open more people's eyes to the wonder of Godiva. Licensing will continue to play a critical role in these endeavors in North America and around the world."

"We are highly selective when choosing a licensing partner as we want to ensure they are each 'Godiva-worthy' and must share the same vision and mission: spreading happiness and wonder to all," says Meghan Furse, global director, business development, Godiva. "With each partnership, we are providing a new channel to extend our premium quality brand to a wider audience and attract a new generation of Godiva fans."

"Our No.1 priority is to provide best-in-class, high-quality products across all categories. I collaborate closely with our licensing partners to ensure that Godiva's commitments to innovation, premium ingredients and quality are always reflected in each product before we provide our stamp of approval," says Thierry Muret, global executive chef, Godiva. "We are extremely proud of our partnerships and each one of our branded and co-branded products!"