Romeoville, Illinois (April 12, 2021) – Blue Sky Outdoor Living, known for its innovative outdoor living products specifically designed to enhance your recreational outdoor experiences, is proud to announce the addition of officially licensed U.S. Army fire pits to its extensive stable of outdoor products. The addition of the U.S. Army brand represents another step in Blue Sky’s large and quickly growing outdoor heating products line and signals their continued commitment to developing products and brand partnerships that allow the homeowner and outdoor enthusiast to enjoy and maximize their time outside! Beanstalk, the U.S. Army’s brand extension licensing agency, brokered this agreement.

Speaking on Blue Sky Outdoor Living’s latest launch, Dennis Hale, President of Quality Craft, said, “As we continue to grow our outdoor living brand and product offering, the addition of the U.S. Army licensed products to the Blue Sky line will not only allow consumers to enjoy their time spent around the fire, but also proudly show their support for the U.S. Army.” 

The complete offering of Blue Sky’s U.S. Army officially licensed products includes the U.S. Army patent pending Smoke Free Portable Fire Pit, the U.S. Army patent pending Smoke Free Patio Fire Pit, the U.S. Army American made Badlands Fire Pit, in a patina finish and the U.S. Army Fire Ring. To view the full line of Blue Sky U.S. Army products, click here: https://www.blueskyoutdoorliving.com/collections/u-s-army.

Hale continued: “The U.S. Army officially licensed products are just the newest addition to Blue Sky Outdoor Living. We have a lot of new products in development that will be launching this year. Stay tuned!”   

Members of the media looking to learn more about Blue Sky Outdoor Living or to set up an interview about the brand, please contact Maegan Sadocha at msadocha@qualitycraft.com

About Blue Sky Outdoor Living:

Blue Sky Outdoor Living is a wholly owned brand of Quality Craft. As a global manufacturer Blue Sky Outdoor living specializes in providing a variety of quality outdoor related products that will bring an enhanced experience to any backyard, outdoor gathering or adventure.  

About The U.S. Army

Since 2004, the U.S. Army Trademark Licensing Program has strategically expanded its brand into more than 100 product categories including apparel, footwear, jewelry, consumer electronics, gifts, collectibles and sporting goods. The program currently consists of over 250 Licensees and successfully leverages the values of pride, performance and personal development to build positive brand awareness, while creating multiple touchpoints for consumers. Officially Licensed U.S. Army products are available in more than 50,000 doors across the United States, including major retailers such as Walmart, Target, Kohls, and Cracker Barrel, among others. The key objective of the Army’s licensing program is to promote brand awareness through the development of quality licensed products that introduce a modern approach to the U.S. Army brand. By federal law, licensing fees paid to the U.S. Army for the use of its trademarks provide support for the Army Trademark Licensing Program, and net licensing revenue is devoted to U.S. Army Morale, Welfare and Recreation programs.

About Beanstalk 

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world.  For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.