U.S. ARMY AND AFFINITY BRAND PARTNERS COLLABORATE ON A LINE OF SMARTWATCH BANDS
New York City, NY, February 19, 2020 –Affinity Brand Partners, a leading provider of smart watch and wearable personalization, has licensed the U.S. Army brand to create a line of U.S. Army-branded smartwatch bands and Apple AirPod case covers . Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the license agreement.
Affinity Brand Partners specializes in developing trend forward, high-quality, branded wearable accessories dedicated to passionate fans who want to wear their “pride on their sleeve.” By licensing the U.S. Army brand, Affinity Brand Partners reaches an untapped demographic in the tech accessory space of consumers who want to demonstrate their Army pride to the world.
“The U.S. Army brand is a source of strength and pride for many consumers,” said David Schowalter, Founder, Affinity Brand Partners. “We fully embrace the opportunity to provide quality, fashionable tech accessories to help U.S. Army loyalists demonstrate their support of the Army’s mission.”
U.S. Army licensed smartwatch bands are available in both silicone and leather, and the matching Apple AirPod case covers complement the existing U.S. Army tech accessory program that includes chargers, headsets, phone holsters and mobile speakers and that reaches tech-savvy, health-conscious consumers who are eager to demonstrate their pride for the U.S. Army.
This unique line of smartwatch bands and Apple Airpod case covers are available now at mid-tier, specialty, sport specialty, mass, club, and department stores as well as online, at a price range between $14.99 - $59.99.
About U.S. Army
Since 2004, the U.S. Army Trademark Licensing Program has strategically expanded its brand into more than 100 product categories including apparel, footwear, jewellery, consumer electronics, gifts, collectibles and sporting goods. The program currently consists of over 220 licensees and successfully leverages the values of pride, performance and personal development to build positive brand awareness, while creating multiple touchpoints for consumers. Officially Licensed U.S. Army products are available in more than 50,000 doors across the United States, including major retailers such as Walmart, Target, Kohl’s, and Cracker Barrel. Ultimately, the key objective is to promote brand awareness through the development of quality licensed products that introduce a modern approach to the U.S. Army brand. By federal law, licensing fees paid to the U.S. Army for the use of its trademarks provide support for the Army Trademark Licensing Program, and net licensing revenue is devoted to U.S. Army Morale, Welfare and Recreation programs.
About Affinity Brand Partners
Affinity Brand Partners offers quality tech accessories that help consumers connect with and represent their favorite brands. With deep roots in the jewelry and fashion accessory business, we are industry leaders in tech accessories with unmatched quality and production processes. For more information visit: www.AffinityBands.com.
About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), icon representation, manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com . Beanstalk is a member of the Omnicom Specialty Marketing Group.
About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.