Farrah Fawcett and Beanstalk Enter Into Exclusive Partnership
October 3, 2016, New York, NY., – The Farrah Fawcett Foundation has signed an exclusive representation agreement with Beanstalk, a global licensing agency headquartered in New York. Farrah Fawcett is among the most iconic television stars in history. A four-time Emmy Award nominee and six-time Golden Globe Award nominee, Fawcett enjoyed a four-decade career that began in commercials and came to include episodic television, feature films and stage work.
Just as she was cast as one of the original Charlie’s Angels, an idea was pitched to Farrah’s agent for her to do a poster and a shoot was arranged. Charlie’s Angels was a huge hit and the pin-up became the #1 selling poster of all time, selling more than 15 million copies. The convergence of those two events made Farrah Fawcett a superstar. Today, the iconic red bathing suit is part of the Smithsonian Museum as a cultural touchstone that defined an era.
“Farrah Fawcett is a global cultural phenomenon,” said Martin Cribbs, who leads Beanstalk’s Icon Representation division. “The entire world witnessed the intersecting zeitgeist of Charlie’s Angels and the famous red bathing suit poster. But Farrah also emerged as a talented, critically acclaimed dramatic actress. She had the rare gift of being exceptionally beautiful and exceptionally talented. To friends and family, she is remembered as being warm-hearted, unpretentious and funny. Knowing those details about her make it all the more gratifying to represent her legacy.”
Alana Stewart, Fawcett’s good friend and President of The Farrah Fawcett Foundation said, “We’re pleased to take this next step in our long-term vision for Farrah’s legacy. Farrah’s iconic presence made a huge impact in the world and she left us far too soon. Proceeds from the projects with Beanstalk will go to The Farrah Fawcett Foundation for cancer research, prevention and awareness.”
Beanstalk will represent the personality rights of this iconic star for use in advertising, media and long-term brand associations.
About The Farrah Fawcett Foundation
The mission of The Farrah Fawcett Foundation is to provide funding for cutting-edge cancer research, prevention, and to help those struggling with the disease today.
About Beanstalk
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami, and Cincinnati, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is part of the DAS Group of Companies.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.