Choco Milk® Partners with Beanstalk to Expand into Exciting New Categories for Kids
Leading Chocolate Powder Brand Leverages Beanstalk’s Strategic Licensing Approach to Expand Brand Presence and Create New Experiences for Consumers in Mexico
Mexico City, Mexico (February 24, 2025) – The beloved Mexican chocolate powder brand, Choco Milk®, has partnered with global brand licensing agency, Beanstalk, to enhance brand saliency and create new consumption moments through strategic licensed partnerships. This marks Beanstalk Latin America’s first collaboration with a Mexican-origin brand for local market extension.
Launched in 1928 as Mexico’s first milk modifier, Choco Milk® has grown to become the number one brand cherished by children for its beloved chocolate taste. Featuring the unique ‘Formula Pantera’, enriched with 23 essential vitamins and minerals, and available in three delicious flavors, it continues to be a trusted favorite among families.
The licensing program aims to extend the brand beyond its staple powdered beverage, leveraging its chocolatey flavor profile to introduce new consumption occasions such as snacks, drinks, desserts, and treats on menus at food and coffee chains. This partnership aims to leverage the brand’s iconic character Pancho Pantera®, expanding his presence beyond the packaging and making him even more loved within Mexican culture.
Frances Alvarez, SVP of Brand Management and Latin America at Beanstalk, says, “We’re thrilled to partner with Choco Milk® to develop a licensing program that builds on its rich heritage and unique chocolatey flavor, adored by both kids and adults. The brand is perfectly poised to expand into new food categories, bringing its iconic taste to life in ways that turn everyday moments into fun, flavor-filled experiences.”
Pablo Alija, Marketing Director of Mexico Nutrition at Mead Johnson Nutrition, says, “With over 90 years in the market, Choco Milk® has become an iconic brand, deeply rooted in the hearts of Mexican families. Its rich heritage and delicious chocolate flavor have been a beloved part of countless childhoods and family traditions. We are excited to continue its growth and be part of a new era for the brand, ensuring that it remains a cherished staple for generations to come. We can’t wait to keep spreading joy through our brand.”
About Choco Milk
Choco Milk® was launched in 1928 as the first milk modifier in Mexico and has since become an iconic brand for Mexican parents and children. For 95 years, it has led the market as the No. 1 brand preferred by families. We are committed to offering our consumers a delicious chocolate flavor that boosts kids’ positive energy, allowing them to enjoy a fulfilling and joyful childhood.
A key part of Choco Milk®'s heritage is Pancho Pantera®, the iconic character who has inspired generations of children with his energy and adventurous spirit. This enduring legacy and commitment to quality make it a standout brand in the market, poised for exciting new ventures and partnerships.
About Beanstalk
Founded in 1992, Beanstalk, a global brand licensing agency, works closely with its clients to create transformative brand extensions to drive innovation and incremental brand value. Delivering on its unparalleled expertise across multiple industry sectors, the agency works with leading global brands, manufacturers and retailers to create ground-breaking consumer products and experiences for brands, talent and media properties that strengthen their connections with consumers. Beanstalk offers a breadth of services across its practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting, brand partnerships, cultural intelligence, location-based entertainment, legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. Beanstalk is the recipient of over 30 industry awards, including the Licensing International Excellence Award for Best Licensing Agency. For more information, visit www.beanstalk.com.